HANOI, VIETNAM – June 20, 2025 — Global sports agency 54 has announced the addition of NovaWorld Phan Thiet Golf Club to its rapidly expanding portfolio in Vietnam, further cementing the country’s position as a rising force in international golf tourism.
Nestled along Vietnam’s idyllic southeast coastline, NovaWorld Phan Thiet Golf Club features two signature courses — the Ocean Course and Garden Course — both crafted by two-time Major champion and renowned golf course architect Greg Norman. Now in their fifth year of operation, the courses are celebrated for their natural beauty, challenging designs, and world-class facilities.
The new partnership represents a major milestone for the destination, as NovaWorld Phan Thiet aligns itself with 54’s globally recognized expertise in golf and resort management.
“We are very much looking forward to having 54 lead our golf operations,” said a representative of NovaWorld Phan Thiet Golf Club. “This is more than a management contract; it is a visionary alliance that combines NovaGroup’s ambition with 54’s global precision. Together, we aim to set new benchmarks for golf hospitality and customer experience in Vietnam.”
With a presence in more than 10 countries and a track record of managing top-tier golf and hospitality destinations, 54 brings deep operational knowledge and event experience to the partnership — including involvement with LIV Golf, the International Series, and other globally significant tournaments.
Ben Styles, Executive Director of 54 Vietnam, will oversee the club’s integration into the 54 network. A veteran with over 18 years of experience in managing elite golf properties across Vietnam, Styles will guide the transition, develop a long-term strategy, and elevate the guest experience to international standards.
Dandelly Nguyen, Managing Director of 54 Vietnam, added:
“At 54, we see change as an opportunity to grow. This partnership allows us to bring international expertise to a project with exceptional local potential. It’s about creating long-term value, empowering Vietnamese talent, and shaping a future where golf plays a central role in Vietnam’s global presence. We are excited to contribute our energy and commitment to this transformative journey.”
The collaboration is part of NovaWorld Phan Thiet’s broader mission to lead in Vietnam’s sports and lifestyle sectors. In August 2025, the club will host the inaugural Festival of Sports, a multi-day event designed to promote wellness, athleticism, and international tourism.
Together, NovaWorld Phan Thiet Golf Club and 54 are poised to redefine the standards for golf and hospitality in the region, driving sustainable growth and global recognition for Vietnam as a premier golf destination.
