Golf Industry Asia
Golf Industry Asia

Vattanac Group's Use of Elite Sports for National Branding

26 November, 2025

Vattanac Golf Resort, Cambodia's premier golf destination, will host the Vattanac Legends Championship - Legacy Edition on its renowned West Course from November 26th to 28th, 2025. This event immediately follows the first-ever Legends Tour event in Cambodia held the previous week, won by David Drysdale, who ended a 19-year wait for a tournament victory. This rapid back-to-back hosting schedule is a definitive statement of intent.

In partnership with Vattanac Brewery and Vattanac Bank, the Vattanac Group is executing a masterclass in strategic corporate investment and nation branding. This landmark championship brings together golf’s most celebrated figures, including Ryder Cup players, Major champions, and international stars, marking a historic milestone that reinforces the Kingdom’s reputation as a rising sports and tourism destination.

The tournament is specifically engineered to place Cambodia firmly on the world stage. With international coverage reaching millions of golf fans across Europe, Asia, and beyond, the event serves as a powerful, direct investment in the country’s global image. It is designed to shine a spotlight not only on Phnom Penh and the Faldo-designed Vattanac Golf Resort but also on the "unity, pride, and progress of the Cambodian people."

Executive Director Neak Oknha Sam Ang Vattanac emphasized this dual purpose, stating the goal is to "showcase not only our world-class golf facilities but also the pride, resilience, and hospitality of the Cambodian people." He confirms that by bringing Major winners to Phnom Penh, they are "opening a new chapter for Cambodian sport and tourism."

This strategic move is further underlined by the remarks of Legends Tour CEO Mr. Phil Harrison, who cited the "rapidly emerging" golf tourism market and the opportune timing, coinciding with the opening of the Techo International Airport. This synergy signals that Cambodia is ready for high-calibre global professional events. The Vattanac Group, a highly dynamic and diversified business conglomerate, is leveraging its award-winning resort to celebrate Cambodia’s heritage, elevate national pride, and build the country’s future through global partnerships.

Related: Vattanac Golf Resort Appoints Durkin as Director of Golf

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