PGA Merchandise Vietnam, the official master merchandise representative of the PGA of America, has announced the appointment of Ms. Solene Nguyen as its new Sales & Marketing Director.
The appointment marks a strategic move for the brand as it expands its footprint in Southeast Asia. Ms. Nguyen, who holds a Master of Management from France, brings a sophisticated international perspective to the role. She is tasked with overseeing a comprehensive portfolio that includes production, brand development, and the aggressive expansion of the brand’s retail and wholesale presence across Vietnam.
Ms. Nguyen’s arrival follows a landmark 2025 agreement between JG Golf Vietnam and the PGA of America. As the official representative, PGA Merchandise Vietnam is responsible for bringing the iconic 100-year legacy of the PGA brand to the local market through high-quality apparel, tour-grade equipment, and a unique "after-golf" fashion line.
Her leadership will focus on several key pillars of growth:
The appointment comes at a time of unprecedented growth for the sport in the region. With the recent opening of world-class facilities like the Silk Path Dong Trieu Golf & Country Club (a Sir Nick Faldo signature design) and the launch of the first PGA of America Golf Academy in Vietnam, the demand for authentic, high-end merchandise is at an all-time high.
"We are pleased to welcome Ms. Solene Nguyen to lead the PGA Merch team," a company spokesperson stated. "Her expertise will be instrumental in supporting the continued growth of the PGA of America brand and elevating the golf lifestyle experience for professionals and enthusiasts alike."
Ms. Nguyen’s international background is seen as a vital asset in bridging the gap between the heritage of the American brand and the rapidly evolving tastes of the Vietnamese luxury market.
