The professional golf landscape in Asia is entering a new chapter of ambition, with the Asian Tour formally stepping into the spotlight with the launch of its vibrant new global brand campaign: “Time to Rise.”
Signaling a renewed commitment to elevating the sport’s profile and competitive standards, the campaign positions the Asian Tour as the premier platform for nurturing and showcasing golf talent across the region.
The "Time to Rise" initiative reflects the Tour's rapid expansion and momentum, which has seen increased events, rising prize purses, and enhanced global partnerships, including the creation of The International Series in collaboration with PIF/LIV Golf.
Cho Minn Thant, Commissioner & CEO of the Asian Tour, explained the motivation behind the campaign: “Simply put, we wanted to capture the energy, excitement and growth surrounding the Asian Tour. So much has happened since our return from the Covid pandemic break—new players and rising stars coming to play in Asia; new events and a fast-growing prize purse for our members.”
The campaign, developed in partnership with creative marketing agency WePlay, features a bold hero film, vibrant new graphics, and the official hashtag #TimeToRise, which are now visible across the Tour’s digital platforms and tournaments.
The Asian Tour has long served as a crucial stepping stone for golfers aiming to make their mark on the international stage. With a diverse schedule featuring tournaments across multiple countries, the Tour provides invaluable experience and exposure to emerging players.
The Tour’s expanded visibility is set to attract greater attention from both fans and sponsors, further cementing its role in the global golf ecosystem. The growth of the Asian Tour is expected to contribute significantly to the overall landscape of the sport, offering players a clear, high-level pathway to international success.
The Tour aims to become a major force in the world of golf, leveraging its unique wealth of nationalities, personalities, and diverse destinations.
As the “Time to Rise” campaign gains momentum, the professional golf community will be watching closely to see how this bold new era of Asian golf unfolds.
