Coupang Play will present the regular competition of "LIV Golf," for the first time in Korea.

Coupang Play is host broadcasting authority of LIV Golf Korea, which will be held at Jack Nicklaus Golf Club Korea in Incheon from May 2-4, and will work together throughout the entire process from preparation to hosting the competition. Earlier, from February 6, it will also provide live broadcasts of all games, including the opening game of the 2025 season.

Coupang Play has been leading the paradigm shift in domestic mega-sports events by completing the Coupang Play Series for three consecutive years and the MLB World Tour Seoul Series with Coupang Play in 2024 based on its unrivaled planning power. In addition, not only national soccer, K-League, and European professional soccer, but also F1, NFL, tennis (Davis Cup), basketball (FIBA Asia Cup), volleyball (FIVB), and martial arts (One Championship).It has established itself as a "sports master" in name and reality through various events such as golf (Masters' Tournament), and continues its reputation through "LIV Golf."

World-class players including Jon Rahm of Spain with two major wins, Brooks Koepka of the U.S. with five major wins, Bryson DeChambeau of the U.S., a two-time U.S. Open slugger, and Phil Mickelson of the U.S. with six major wins. The number of spectators and viewers has also increased every year, gaining popularity worldwide.

Ironhead GC is a team with a large number of Asian golf stars, including Kevin Na, a Korean-American team captain from the United States, Danny Lee, a Korean-New Zealand and the youngest winner of the U.S. Amateur Open, and Jinichiro Kozuma (Japan), who won three JGTO games. In addition to the presenting partner of LIV Golf Korea with Coupang Play, which Jang Yoo-bin meets with Korean fans for the first time as a member of Ironhead GC, Coupang Play will also be a key partner of the Ironhead GC team. Details of the partnership between Coupang Play and Ironhead GC will be released in the future.

"We are very happy to welcome Coupang Play as a presenting partner for 'LIV Golf,'" said Ross Hallett, vice president and event manager of 'LIV Golf,' adding, "We are confident that 'LIV Golf' will enter the Asian market and successfully host the Korean tournament through Coupang Play's leading streaming service and its presence in Korea." "Coupang Play will be a valuable partner in inducing fans' participation and promoting LIV's own games through its expertise and various services," he added.

Lee Jong-rok, executive director of Coupang Play Sports, said, "We have joined as a partner of 'LIV Golf', which boasts a top-notch lineup of golfers and a reputation for world-class golf tournaments. Coupang Play will also provide 'LIV Golf', which is drawing great attention after successfully introducing big global events such as 'Coupang Play Series' and 'MLB World Tour', which sports fans are enthusiastic about, as the best experience."