Golf Industry Asia
Golf Industry Asia

Doosan Construction and Shin Jiae Donate 70 Million KRW to Three Organizations

31 December, 2025

(Doosan Construction announced on the 29th that it made a donation of 70 million KRW through a matching grant method together with professional golfer Shin Ji-ae, whom the company sponsors, to mark the end of the year. The donation was delivered to three organizations: the Korea Life Respect Hope Foundation, Our Growth Story, and Yonsei University Medical Center Severance Children's Hospital. At the Dream Growth Donation Ceremony, (from left) Hwang Tae-yeon, Chairman of the Korea Life Respect Hope Foundation, professional golfer Shin Ji-ae, and Doosan Construction Executive Director Oh Se-uk are posing for a commemorative photo. Provided by Doosan Construction)

In a powerful display of year-end philanthropy, Doosan Construction and legendary professional golfer Shin Jiae have teamed up to donate 70 million KRW (approx. $54,000 USD) to support vulnerable youth and pediatric medical care.

The announcement, made on December 29, 2025, marks the first joint social contribution project between the construction giant and the former World No. 1 since their sub-sponsorship partnership began earlier this year.

The "Matching Grant" Model

The donation was structured as a matching grant, with Shin Jiae contributing 35 million KRW from her tournament earnings and Doosan Construction matching the amount. Notably, the corporate portion was funded by the “Doosan Construction Change Fund”—a unique program where employees voluntarily donate the "small change" (remaining fractions) from their monthly salaries.

Targeted Support for Vulnerable Groups

The total funds were distributed across three specialized organizations to maximize the impact on the community:

Organization Amount Purpose
Korea Life Respect Hope Foundation 40 Million KRW Supporting children bereaved by parental suicide through the “Dream Growth Project.”
Yonsei University Medical Center 20 Million KRW Development funds for Severance Children's Hospital to improve pediatric treatment facilities.
Our Growth Story 10 Million KRW Supporting the independence and self-reliance of North Korean defector youth living in group homes.

A Legacy of Giving

For Shin Jiae, this donation continues a remarkable personal streak of altruism.

  • Nine Consecutive Years: Shin has supported children bereaved by suicide since 2017, with her cumulative contributions to the Korea Life Respect Hope Foundation now exceeding 105 million KRW.
  • Personal Involvement: Beyond financial aid, Shin has a history of visiting group homes for North Korean defectors to offer direct encouragement.

“I am grateful to be able to continue this long-standing sharing again this year,” Shin stated during the ceremony. “Thanks to Doosan Construction joining me, we have been able to bring hope to even more places. I sincerely hope that children will feel the warmth of our society and continue to pursue their dreams.”

Beyond the Fairway

A representative for Doosan Construction noted that they were "inspired by Shin Jiae’s consistent charitable activities" and wanted to expand their relationship beyond a traditional sports sponsorship. The company plans to continue leveraging its partnerships to create social value and engage in community sharing activities.

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