The Hero Dubai Desert Classic, in partnership with Deloitte, has announced the launch of the Green Incubator Challenge, a global initiative designed to accelerate innovation in sustainability across the sports and entertainment industries. The challenge invites entrepreneurs, startups, students, and companies from around the world to submit groundbreaking sustainable solutions for events.
The winning solution will be implemented at the 2027 DP World Tour and Rolex Series tournament, giving the innovator a unique opportunity to showcase their idea on an international stage. This initiative reinforces the Hero Dubai Desert Classic's position as a leader in sustainable sport, building on its achievement as the first golf event in the Middle East and the first within the DP World Tour Rolex Series to earn GEO Certified Tournament status for three consecutive years.
Submissions can include both new concepts and ready-to-deploy solutions that enhance environmental sustainability within the events sector. The goal is to address the urgent challenges posed by climate change with bold, visionary ideas.
Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, expressed his pride in the initiative. "We’re incredibly proud to introduce the Green Incubator Challenge as golf’s first-of-its-kind initiative, driving sustainable innovation across sport and entertainment. Through this Challenge, we aim to identify bold, visionary ideas that will shape the future of sustainable events globally."
As the tournament's strategic Knowledge Partner, Deloitte will provide professional support, expert guidance, mentoring, and evaluation throughout the challenge. Daniel Gribbin, Sustainability Leader at Deloitte Middle East, commented, "The Green Incubator Challenge exemplifies how collaboration between sports and entertainment industry leaders and innovators can accelerate the transition to greener events. We are proud to support this vital agenda and look forward to nurturing the groundbreaking solutions that will emerge."
Maria Grandinetti-Milton, Director of Sustainability at the DP World Tour, also praised the initiative. "The Hero Dubai Desert Classic has always been at the forefront of this, and the new Green Incubator Challenge is another example of their leadership in sustainability. I can’t wait to see the ideas and innovations that spring from the Challenge."
A shortlist of submissions will be announced on November 18, with three finalists revealed on December 19. The finalists will present their solutions to a panel of expert judges during the week of the 2026 tournament, which takes place at Emirates Golf Club from January 22-25.
To participate in the Green Incubator Challenge, visit dubaidesertclassic.com/green-incubator-challenge.
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