The massive US$1 billion Phase 2 expansion of the Hoiana integrated resort is set to cement Central Vietnam’s status as a global powerhouse for golf tourism. At the heart of this expansion is a second championship golf course and a world-class professional training academy, designed to capitalize on the region’s surging popularity among international players.

The details of the 209-hectare expansion were unveiled by Nguyen Vinh Tran, CEO of Hoi An South Development, during a business forum in Da Nang. The project marks a strategic pivot for the resort, shifting focus from its casino-centric beginnings to a "destination-first" philosophy.

A Global Hub for Golfers

The addition of a second 18-hole course is the crown jewel of Phase 2. While the resort’s first course, Hoiana Shores (designed by Robert Trent Jones II), is already ranked among the world’s top 100, the new development aims to elevate the experience further:

• Professional Training Academy: Unlike standard practice facilities, this academy will issue international certifications, creating a pipeline for professional golf talent and high-level coaching in Southeast Asia.
• Synergy with Tourism: The course will be linked to 198 new beachfront villas and over 1,000 five-star hotel rooms, allowing for seamless "stay-and-play" experiences.
• Event Infrastructure: A new convention center capable of hosting 2,500 people is planned, positioning the resort to host major international golf tournaments and industry summits.

Strategic Shift: "Destination First"

The expansion follows a change in leadership, with CEO Alan Teo spearheading a strategy to market Hoiana as a lifestyle and sports hub rather than just a gaming destination.

"We leverage on having one of the world’s top 100 golf courses as a reason for people to come," Teo recently explained, noting that the resort’s proximity to Da Nang International Airport (45 minutes) and Vietnam’s reputation for safety are critical pillars for its success.

Beyond the Fairway

While golf is the primary driver, Phase 2 will introduce several "firsts" for Vietnam to broaden its appeal to non-golfers and families:

• Vietnam’s First Outlet Mall: A combined retail and duty-free shopping center.
• Family Entertainment Zone: A dedicated space for retail and leisure activities.
• Economic Impact: The expansion is expected to create over 2,000 jobs and contribute roughly VND2 trillion ($76 million) in annual tax revenue.

As Vietnam continues to be named "Asia’s Best Golf Destination," Hoiana's billion-dollar bet suggests that the future of the country’s luxury tourism lies in the perfect blend of high-end sports, retail, and coastal hospitality.