About the job

Position Overview

Robinswood Golf Club is seeking an experienced and commercially minded Marketing Manager to lead the club’s marketing, brand, community engagement, and event strategy.

This is a strategic and hands-on role responsible for positioning Robinswood as a leading golf and lifestyle destination while driving revenue, strengthening the brand, growing our digital presence, and building a strong and engaged Robinswood Community.

The successful candidate should understand the golf industry and appreciate that a great golf club is more than a golf course, it is a community built around relationships, experiences, tournaments, hospitality, and a shared passion for the game.

Responsibilities

• Marketing & Commercial Strategy: Develop and execute the annual marketing strategy aligned with the club’s business objectives, including revenue growth, golf participation, events, partnerships, and brand development.
• Brand Management: Strengthen and protect the Robinswood brand across all customer touchpoints, ensuring consistent positioning, communication, and premium presentation.
• Revenue Generation: Develop marketing campaigns and commercial initiatives that drive golf revenue, event participation, corporate golf, partnerships, sponsorships, and other club revenue opportunities.
• Digital & Social Media: Lead the club’s digital strategy, including social media, website, CRM/email communications, content planning, campaigns, and performance analytics.
• Content & Storytelling: Create compelling content that showcases Robinswood’s golf experience, people, tournaments, facilities, lifestyle, and community.
• Community Building: Develop initiatives that strengthen the Robinswood Community, increase engagement, create a sense of belonging, and build long-term relationships with golfers, members, guests, partners, and the wider golf community.
• Events & Tournament Marketing: Work closely with Golf Operations to plan, promote, and deliver club tournaments, corporate golf days, community events, and signature Robinswood experiences.
• Partnerships & Sponsorships: Identify and develop strategic partnerships with brands, corporations, golf organizations, media, and other relevant partners.
• Performance & Budget Management: Manage the marketing budget and agencies/suppliers while tracking campaign performance, ROI, revenue contribution, engagement, and other key KPIs.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or a related field.
• Minimum 5 years of relevant marketing experience, ideally within golf, private clubs, hospitality, sports, luxury lifestyle, or a related industry.
• Strong knowledge and genuine understanding of golf and golf culture is highly preferred.
• Proven experience in digital marketing, social media, content creation, events, and brand management.
• Commercial mindset with an understanding of how marketing contributes directly to revenue and business growth.
• Strong communication, leadership, organizational, and stakeholder-management skills.
• Creative, proactive, hands-on, and comfortable working across both strategy and execution.
• Strong English communication skills; Thai language capability is highly desirable.

What Success Looks Like

• Success in this role means growing the Robinswood brand, increasing revenue and participation, delivering outstanding golf events and tournaments, creating engaging digital content, and most importantly helping build a vibrant Robinswood Community that golfers are proud to be part of.

Contact : Khun Ruethairat; ruethairat.y@reignwoodth.com Tel. 02 978 8888 Ext. 4