Golf Industry Asia
Golf Industry Asia

Lexus Singapore names Singapore’s first Olympic golfer, Shannon Tan, as its latest brand ambassador

20 February, 2025

 

At just 20, Shannon is already a name to watch. Making her pro debut in Australia’s Webex Players Series Murray River, she clinched a runner-up finish. A month later, she made history as the first Singaporean to win on the Ladies European Tour (LET) with her triumph at the Magical Kenya Ladies Open.

She wrapped up the season with four additional top-10 finishes, securing sixth place on the LET Order of Merit, and punching her ticket to the final stage of the LPGA Q-Series. To top it off, she proudly represented Singapore at the 2024 Olympic Games in Paris.

Reflecting on this new partnership, Shannon remarked, “I’m grateful for the support from Lexus, who have shown a real commitment to women’s golf. It is a privilege to represent Singapore and hopefully inspire the next generation of young female golfers coming through. I hope to continue doing that through their support and belief.”

Shannon will be playing at the upcoming HSBC Women’s World Championship (HWWC) at Sentosa Golf Club from 27 February to 2 March 2025. One of Asia’s most prestigious tournaments, the HWWC will see Shannon compete against the world’s best on home turf.

Stanley Chia, General Manager of Lexus Singapore, shared his excitement: “Lexus Singapore is honoured to welcome Shannon as our Golf Ambassador and extends our heartfelt congratulations as she takes on the HSBC Women’s World Championship 2025. Shannon’s relentless pursuit of golfing excellence embodies the very essence of Lexus – precision, craftsmanship, and an unyielding passion for performance.”

For the fifth consecutive year, Lexus stands as the Official Automotive Partner of the HSBC Women’s World Championship. Adding to the excitement, Lexus is offering an all-electric RZ450e Luxury SUV as a Hole-In-One prize.

Lexus has also extended its partnership with the Singapore Golf Association (SGA) until 2026, further deepening its investment in nurturing young talent and growing the sport locally. Since 2021, this collaboration has played a pivotal role in supporting emerging players and elevating Singapore’s presence in the global golfing community.

A major highlight in 2025 will be Singapore’s hosting of the World Amateur Team Championships (WATC) at Tanah Merah Country Club from 1–11 October 2025. Lexus will once again step up as the Official Automotive Partner.

The tournament will feature two premier competitions: the Espirito Santo Trophy (Ladies) from 1–4 October and the Eisenhower Trophy (Men’s) from 8–11 October.

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