A commercially trained golf venue operator with a passion for creating something unique. I'm seeking clients and strategic partners to share their passion for this great club industry of ours. As a specialist providing golf operations and marketing solutions, he helps all levels of golf facilities and golf-related businesses grow their revenues and bottom line.
Mike also helps international golf-related companies access the Australian and Asian markets. A current US and Australian PGA Member, Mike has marketed and managed golf courses throughout Australia since the year 2000 and in the USA previously for various levels of facilities from two to five stars.
In 2008 he launched Golf Industry Central as the leading news and information resource for the golf industry in Australasia. Our Virtual Marketing Assistant service provides cost-effective marketing advice and support for golf-related businesses. The idea for Golf Industry Central stemmed from 18 years of working with two of the largest golf course management companies in the world – American Golf Corporation and Clubcorp.
There was a free-flowing ‘Intranet’ within these organisations that allowed employees to share best operational practices and resources. An innovative and experienced golf marketer, I was hand-picked by American Golf Corporation, the largest golf management company in the year 2000, to improve the performance of its first Australian courses on the Gold Coast. He was chosen because of my track record of finding creative opportunities to increase revenue at American Golf’s clubs.
Please contact Mike if you need help with your golf-related business with marketing, management, or operational needs.
