Hanoi, Vietnam – July 18, 2025 – Australian golfer Greg Norman has officially been re‑appointed as Vietnam’s Tourism Ambassador for the 2025–2030 term, continuing his pivotal role in promoting Vietnam as a premier global destination for golf tourism and beyond .

🌍 Past Achievements & Ongoing Impact

Since his first appointment in 2018, Norman has helped elevate Vietnam’s profile in global golf travel:

• Guided Vietnam to win “Asia’s Best Golf Destination” eight times consecutively, and “World’s Best Golf Destination” in 2019 and 2021 at the World Golf Awards

• Acted as the face of golf tourism in international media, including CNN, CNBC, Golf Magazine, and Golf Digest, raising global awareness of Vietnam’s golf infrastructure and scenic beauty

• Promoted sustainable design and hosted promotional content on platforms such as CNBC Asia and CNN

🏌️ Norman’s Role in Vietnam’s Golf Growth

As founder of Greg Norman Golf Course Design, Norman has left his imprint on some of Vietnam’s most acclaimed golf courses:

• The Bluffs Ho Tram Strip (Ba Ria–Vung Tau)

• KN Golf Links (Cam Ranh)

• BRG Da Nang Golf Resort (Da Nang)

• Other premier projects like Dragon Links and NovaWorld Phan Thiet

He also served as a senior advisor for the Vietnam Golf Tourism Association and has been influential in bringing international tournaments like the Asian Tour International Series to Vietnam

🎯 New Vision for 2025–2030

Norman’s next term will focus on expanding Vietnam’s tourism portfolio beyond golf:

• Amplify global branding through media, social platforms, and storytelling

• Attract international golf tournaments, including potential LIV Golf events

• Launch a chain of Greg Norman Golf Academies to nurture Vietnam’s next generation of golfers

• Advocate sustainable policy for environmentally-integrated golf development in partnership with Vietnam’s Ministry of Culture, Sports and Tourism

“I am proud to continue as Vietnam’s Tourism Ambassador,” Norman said. “Vietnam is more than a golfer’s paradise—it is a land of heritage, hospitality, cuisine, and community. I fully commit to sharing its story with the world.”

📅 Formal Appointment

• Appointment formalized through Decision No. 1746/QĐ‑BVHTTDL by the Ministry of Culture, Sports and Tourism, effective June 2025

• The tenure spans from 2025 to 2030, enabling continuity in vision and implementation of long-term promotion strategies .