Robert Maxfield has announced his decision to resign as Chief Executive of The PGA, a position he has held since 2017. His tenure has been marked by a commitment to enhancing service and support for PGA Members.
In a statement, Maxfield expressed gratitude for the opportunity to lead The PGA, emphasizing that his primary focus has always been on how to better assist Members. He noted the importance of aligning the organization’s efforts with the needs of its Members and established plans to achieve this early in his role.
Maxfield articulated a vision for The PGA to be “the best and most reputable Members Association in Sport,” supported by a mission to “improve the Personal and Professional Lives of our Members.” This focus has been central to the organization’s strategy and operations.
Under his leadership, The PGA introduced a Members’ survey in 2017, which initiated several strategic projects aimed at increasing Member satisfaction. The results of the 2025 survey highlighted significant progress in this area.
During the Covid-19 pandemic, The PGA was proactive in ensuring that golf resumed quickly, implementing initiatives to support Members, including direct outreach to all 8,000 Members and the creation of a Covid support hub. Regular webinars were also introduced to help Members navigate the challenges posed by the pandemic.
Maxfield oversaw a restructuring of PGA Education to better serve Members, including the launch of the PGA Learn platform. The introduction of PGA Excel allows Members to showcase their skills within the golf industry, while PGA Play facilitates the promotion of golf lessons and custom fittings. Additionally, a new recruitment platform aims to enhance job opportunities for Members.
Recognizing the needs of Members working internationally, The PGA established an annual overseas conference and built relationships to elevate its global standing. This includes plans for increased international participation in the PGA Education program in 2026 and beyond.
Despite declining participation in PGA Tournaments in recent years, a new Tournament Strategy has led to increased Member engagement. Maxfield played a key role in developing the PGA World Alliance, which unites PGAs from around the world to advocate for their Members.
Looking ahead, Maxfield emphasizes the necessity of supporting Members transitioning into management roles to ensure the continued development of a professional workforce within the industry. The recent launch of the PGA Business & Management Institute aims to bolster this support.
This year, The PGA has also initiated a comprehensive Governance review focused on ensuring fairness and transparency in the election processes for Board and Committee positions. This review aims to enhance diversity and representation, ensuring that Member interests remain central to the Association’s decisions.
Maxfield reflected on his time with The PGA, stating, “PGA Members are considered the best qualified individuals in our industry, and it has been a privilege to get to know so many of our circa 8,000 Members. Their professionalism, dedication and commitment to our game fills me with great pride.”
PGA Chairman Alan White acknowledged Maxfield’s dedication and vision, thanking him for his commitment to improving the lives of Members. White noted that Maxfield's passion for supporting Members was a recurring theme in their discussions, highlighting the positive impact of his leadership during his tenure as Chief Executive.
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