SEOUL, South Korea – In a significant move for the sports-tech industry, SMARTSCORE Global has announced a strategic investment of KRW 110 billion (approximately $76 million USD) from Singapore-based private equity firm Affirma Capital.
The funding comes at a time when the global investment climate remains challenging, serving as a robust validation of the company's fundamental strength and its future potential as it transitions from a domestic leader in South Korea to a global contender.
With this new "financial firepower," SMARTSCORE Global is shifting its focus toward an aggressive Global Scale-Up. The company, which already holds a dominant market share in Korea, is now accelerating its roadmap to become the world's leading Golf IT platform.
The expansion strategy targets key international markets, including:
The company noted that the investment proves its recent internal restructuring—focused on efficiency and profitability—has successfully positioned it for this next phase of growth.
While capital is a vital component of the vision, SMARTSCORE leadership emphasized that human capital will be the primary driver of their success. The company has officially opened a call for "passionate, global-minded talents" to join their ranks during this pivotal expansion.
“To achieve this ambitious vision, capital is important, but people are everything,” the company stated. “We have the runway, the resources, and the roadmap. Now, we need the best drivers to take the wheel with us.”
SMARTSCORE Global’s platform integrates high-tech solutions such as GPS cart management, real-time scoring, and golf course ERP systems into a single digital ecosystem. By bridging the gap between operational efficiency for course owners and the digital experience for golfers, the company aims to redefine industry standards worldwide.
“In a time when the global investment climate is exceptionally challenging, this achievement serves as a powerful validation of SMARTSCORE Global's fundamental strength and our future potential especially in global market,” the announcement continued. “Let’s create a new global standard together.”
