Bruce Jellard (second left, green shirt) with Jack Nicklaus (centre) during one of his site visits to Asia
The Asian golfing community is mourning the loss of Bruce Jellard, a towering figure in golf club management who spent over three decades shaping the industry across the region. Jellard passed away at the age of 85, leaving behind a legacy defined by integrity, mentorship, and professional excellence.
A New Zealander by birth, Jellard became a key figure in the expansion of Club Corporation Asia (CCA) during the 1990s. He was instrumental in the development and pre-opening of several premier clubs, primarily in China and Indonesia.
Jellard’s expertise was woven into the fabric of some of Asia’s most prestigious golf destinations. His notable roles included:
His influence extended beyond management; he was a trusted advisor who worked alongside legends of the game, once pictured advising Jack Nicklaus during one of the "Golden Bear’s" site visits to Asia.
Tributes have been led by those Jellard mentored throughout his career. Mark Holland, who succeeded Jellard at Bali National, recalled how Bruce took him under his wing in 1996.
“He was a very patient mentor and someone I always felt was on my side and supporting me,” Holland said. “Bruce put his stamp on several quality golf projects in Asia and the industry as a whole owes much gratitude to him... I am proud to have been his friend.”
Sam Mar, son of the owner of Tianma Country Club, echoed these sentiments during a Celebration of Life held in Bali, noting that Jellard "led by example, not by ego."
“Bruce believed in doing things properly – with care, integrity, and respect for the game and the people around him. He understood that leadership doesn’t require a loud voice – it requires steady presence, fairness, and respect.”
Jellard’s commitment to his community was as profound as his dedication to golf. He served as the President of the Skål International Bali Chapter from 2012 to 2018 and was an active member of the Rotary Club.
Skål International noted in a tribute that under his guidance, the chapter flourished, stating, “Through his work with the Rotarians, he gave back quietly and consistently, helping others.”
Bruce Jellard is survived by his wife, Wiwik, whom he met during his tenure at Taman Dayu. She remained his devoted companion through his final years.
His standards of professionalism and his "steady presence" leave a permanent mark on the fairways and boardrooms of the Asian golf industry.
