Vietnam is on track to generate US$1 billion in golf tourism revenue by 2025, according to the Vietnam National Authority of Tourism (VNAT). The milestone would see golf contribute 8–10 percent of the nation’s total tourism revenue, highlighting the sport’s growing importance as a strategic driver of high-end travel.
Vietnam has already cemented its reputation as one of Asia’s premier golf destinations, with over 80 internationally accredited courses and a stream of accolades from the World Golf Awards, including “Asia’s Best Golf Destination” for eight consecutive years (2017–2024) and “World’s Best Golf Destination” in 2019 and 2021. Hanoi, meanwhile, was named “World’s Best Golf City Destination” in both 2023 and 2024.
“Vietnam’s golf tourism sector has clear competitive advantages – from its world-class courses to its diverse natural landscapes and premium services,” said Nguyen Trung Khanh, Director General of VNAT. “We are confident Vietnam can host international tournaments and meet the expectations of luxury travelers from the most demanding markets.”
Among Vietnam’s marquee courses are The Bluffs Grand Ho Tram Strip, Laguna Lang Co, Hoiana Shores Golf Club, and Ba Na Hills Golf Club – venues that attract millions of golfers each year. The nation’s golf tourists spend on average six times more than regular visitors, underscoring the economic potential of this sector.
In July 2025, Vietnam re-appointed golf legend Greg Norman as its Tourism Ambassador for the 2025–2030 term. Norman will spearhead international promotions, aiming to expand Vietnam’s reach in key markets such as South Korea, Japan, the United States, Europe, and the Middle East.
Beyond courses, localities such as Hanoi, Gia Lai, Binh Dinh, and Dak Lak are actively developing integrated golf experiences, blending the sport with culture, cuisine, eco-tourism, and wellness. Innovative offerings such as “golf–Old Quarter tours” and “golf–spa–fine dining packages” are positioning Vietnam as a leader in premium, diversified golf tourism.
Still, industry leaders caution that more integration is needed. Ha Van Sieu, Deputy Director General of VNAT, noted that connections between golf facilities, travel companies, and cultural experiences remain fragmented. Experts suggest building regional golf tourism brands, hosting more international tournaments, and expanding cross-sector partnerships to create a complete ecosystem.
Vietnam’s Tourism Development Strategy to 2030 identifies golf tourism as a flagship product, with a focus on sustainable growth and high-value travelers. With natural advantages, global recognition, and government support, Vietnam is poised to further elevate its status as a golf powerhouse on the world tourism map.
