Asia’s golf scene is set to welcome a state-of-the-art new club fitting service provider with today’s grand opening of Tour Fitting Golf by Ian Fraser (TFG) in Hong Kong.
TFG is the first to bring ‘Tour’ or professional level club fitting to Hong Kong with a simple yet demanding mission: to deliver the best custom fitting golf experience in Asia. Driven by this mission, TFG delivers brand agnostic, golfer-centric and personalized servicing that blends the power of the latest technology and equipment, and the perception of the world’s best fitters to set the industry’s gold standard.
Formed by four passionate industry experts with incomparable track records, Tour Fitting Golf by Ian Fraser will introduce a new level of golf club fitting service to the region’s golf equipment and services market, an 18 billion USD industry in Asia, home to nearly half of the world’s golfers.
Tour Fitting Golf is founded by Ian Fraser - a legend in golf club fitting and high-performance golf instruction. Ian Fraser has for more than 20 years helped transform the golf industry with a holistic approach to golf improvement. Ian has helped the developed the games of everyone from Major winners to beginners and is committed to ensuring all golfers reach their full potential. He has a reputation as a trusted leader in club fitting and performance enhancement and is famed for his commitment to “data-driven, personalized solutions that address the full spectrum of golf performance.” Where big data goes technology follows and Fraser has overseen the equipping of one of Asia’s most state-of-the-art club fitting workshops with over HKD1.5 million worth of specialized equipment, much of which is the only of its kind available in Hong Kong.
Of course, Ian has had an equally impressive impact on the world of golf business. Prior to his involvement in Tour Fitting Golf, he established the Fraser Golf Institute, and its immensely popular educational YouTube platform, in 2024. Ian was also previously part of two of Canada’s leading fitting companies - Tour Experience Golf and Modern Golf.
In Asia, Fraser has partnered with a group of co-founders with deep ties to Hong Kong, China golf: Marco Jorge, Edwin Kam and Martin Liu - All of which are veterans within the Hong Kong, China elite golfing circle. Martin Liu is the current Hong Kong, China Men's Golf Team Captain. He is also a former Hong Kong, China Amateur Champion and National Team veteran.
Tour Fitting Golf started with the vision shared by these three local golf industry veterans two years ago to work with the world’s best fitters to bring world class club fitting to Asia. This dream comes to fruition with today’s launch of Tour Fitting Golf.
The workshop features even more expertise in the form of Lead Fitter & General Manager Chris Courtneidge - previously Head Fitter and Product Trainer of Callaway Golf Europe. Courtneidge has worked with some of the greats of the game, including double Major-winner Jon Rahm (Masters, US Open) at the Callaway Performance Centre. Chris was also Titleist (Acushnet) Product Specialist and has worked closely with Bob Vokey on wedges.
The workshop is not lacking for local knowledge either with industry veteran Ben Leung joining from the Hong Kong Golf Club as Workshop Manager and Fitter. Leung is the personal fitter for Hong Kong’s leading golf professional Taichi Kho and most recently served in the workshop for LIV Golf Hong Kong.
Given the breadth of international expertise and local understanding assembled at Tour Fitting Golf, and the co-founders' long histories and involvement in local golf, it is not surprising that Tour Fitting Golf has offered its support to the members of the Golf Association of Hong Kong, China representative team in what is a crucial year for the game with the hosting of the National Games golf competition in Hong Kong this November.
