Zippore, a global luxury golf wear brand developed by Kolon Industries FnC (hereinafter referred to as Kolon FnC), will take its first steps in Japan and China and enter the Asian market with K-luxury golf wear.
On the 28th, Zippore announced that it had opened an official store at GINZASIX, a leading luxury shopping mall in Tokyo, Japan, on the 25th. Ginza Six is Japan's largest luxury complex shopping mall and is a symbolic space for Tokyo Luxury, where global high-end brands such as Louis Vuitton and Celine are located.
The Zippore store in Ginza Six is located in a luxury fashion hall, not a golf zoning, and focuses on Japanese customers who have a spending power on premium brands.
As it is located in a luxury fashion hall, it has completed a store interior that harmonizes luxury and modern sense to provide customers with a high-end shopping experience.
Based on the overall black tone, royal blue color was reflected as a point to visually embody the brand's DNA, Disruptive Luxury.
In addition, Zippore opened its first store at the premium shopping mall "MIXC" in Shenzhen, China on the 15th and is set to open a new store at Shanghai's iconic landmark "Plaza 66" in the first half of the year.
Both are representative high-end distribution channels with global luxury brands, and Zippore plans to use this as a strategic base to actively target premium consumers and fashion opinion leaders in China's first-tier cities.
Through this, we intend to effectively build our identity in the Chinese market as a luxury sports lifestyle brand based on golf.
Just as Zippore has successfully established a retail environment based on its excellent understanding of the Korean market and consumers, it will demonstrate its accumulated know-how and capabilities in Japan and China to bring about a stable settlement, said Yoo Seok-jin, CEO of Kolon FnC. "Kolon FnC will create a new growth model for the Asian fashion market based on an integrated partnership that organically connects brands, markets, and customers starting with Zippore."
