Golf Industry Asia
Golf Industry Asia

Bugatti and Honma Launch Co-Branded Luxury Golf Collection

17 June, 2026

MOLSHEIM, FRANCE / SAKATA, JAPAN — Hypercar manufacturer Bugatti and luxury golf equipment maker Honma have joined forces to launch an ultra-exclusive, co-branded golf club collection. Built on Honma's core philosophy of effortless control, the collaboration blends meticulous Japanese craftsmanship with the high-performance design language of French hypercars.

The engineering partnership targets a level of precision and artistry designed to surpass the limitations of standard mass production, effectively translating the soul of a supercar onto the fairway.

The Three-Tier Collection Breakdown

The co-branded release is split into three distinct product lines, tailored to different design aesthetics and player preferences:

  • Beres Super Premium Collection: Drawing direct inspiration from the spirit of the Bugatti Tourbillon, this line emphasizes traditional luxury and Japanese artistry. It is being offered in escalating tiers of prestige: 3 Star, 4 Star, and a highly limited-edition 5 Star variant.
  • Tour World Premium Collection: Built specifically for players demanding raw performance and absolute technical perfection. This line integrates the mechanical performance DNA of Honma’s TW777 line with Bugatti’s iconic structural design language.
  • Super Premium Bugatti Putter: A masterfully crafted flatstick engineered to distill the compact, mechanical beauty of a hypercar. Available strictly in 4 Star and 5 Star models, the putter balances function and sensory feedback to deliver maximum stability and poise on the green.

Global Availability

Golfers and automotive collectors looking to acquire the collaborative gear will face two staggered rollout dates:

Product Line Availability Retail Channels
Beres Super Premium Collection Available Now Honma Golf stores, authorized dealers, and official e-commerce platforms
Super Premium Bugatti Putter Available Now Honma Golf stores, authorized dealers, and official e-commerce platforms
Tour World Premium Collection Late June 2026 Honma Golf stores, authorized dealers, and official e-commerce platforms
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