
HONMA Golf Limited (“HONMA”; HKEx: 6858), one of the world’s most prestigious golf brands, announced its consolidated interim results for the six months ended September 30, 2025 (the “Period”), highlighting an exceptional growth surge in the Korean market and a firm commitment to long-term strategy amidst a slowing global economy.
While overall revenue saw an 18.1% year-on-year decline on a constant currency basis to JPY7,867.5 million (USD53.9 million), reflecting "a slowing global economy, heightened policy uncertainty and intensified competition," the Group maintained a resilient gross profit margin, improving by 0.5 percentage points to 53.5%. This was primarily supported by significant margin gains in Korea and Greater China.
The Korean market emerged as a vital growth engine, delivering an "exceptional performance" and defying broader industry trends.
Outside of the Korean success story, results were mixed across other major regions:
Despite the broader revenue decline, the Group's new product launches demonstrated strong demand, reinforcing HONMA’s reputation for Japanese craftsmanship.
Furthermore, efforts to engage digitally-savvy younger golfers have paid off, with e-commerce sales growing by 5.1% in the Chinese Mainland and 25.6% in the Taiwan market.
Mr. LIU Jianguo, Chairman of the Board, President, and Executive Director of HONMA Golf Limited, emphasized the Group’s resilience and strategic focus.
“Despite ongoing market challenges, HONMA has demonstrated resilience, maintained strong gross margins, and expanded its direct-to-consumer channels. By anchoring our strategy around the super-premium and premium-performance segments, enhancing digital capabilities, and optimizing our distribution network, we have established a solid foundation for sustainable growth and are well-positioned to deliver long-term value for our stakeholders,” Mr. Liu stated.
The outlook remains strategically focused on long-term growth, with key priorities including:
