Golf Saudi has secured an exclusive distribution partnership with lifestyle golf brand Malbon, expanding the Los Angeles-based company’s retail footprint across the Gulf Cooperation Council (GCC).

Under the terms of the agreement, Golf Saudi will direct the wholesale distribution of Malbon across six markets: Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman. The organization will also lead the brand's strategic rollout across regional digital and retail channels.

Retail Expansion: Flagship Store, Standalone Shops, and E-Commerce

The regional rollout will begin in Saudi Arabia with Malbon’s introduction at BeDoWin, Golf Saudi's flagship store and the Kingdom’s first premium high-street golf retailer.

Following the initial launch, Golf Saudi plans to scale Malbon’s regional reach through several core initiatives:

• Standalone Retail: The opening of three dedicated Malbon standalone stores within the region.
• Digital Commerce: The creation of a dedicated GCC e-commerce platform serving all six markets.
• Wholesale Distribution: Broader expansion into local retail networks across the Gulf.

Specific launch dates, standalone shop locations, and wholesale partners will be detailed in upcoming announcements over the next few months.
 

Strategic Context and Regional Golf Development

Golf Saudi operates as a primary commercial and strategic engine for Saudi Arabia’s domestic golf industry. Its operations span golf course management, infrastructure development, commercial partnerships, and participation initiatives such as GoGolf alongside youth and women's development programs.

The partnership with Malbon, founded by Erica and Stephen Malbon, aligns with Golf Saudi's mandate to expand the region's golf economy across retail, tourism, and off-course experiences. The collaboration seeks to capitalize on growing regional demand for modern golf apparel driven by investments in tourism, infrastructure, and major sports events.

Executive Perspectives

Noah Alireza, CEO of Golf Saudi:

"Our ambition is to grow golf by making the game more accessible, relevant and connected to the way people live today. Malbon has built a powerful global community by bringing together golf, culture and lifestyle, and this partnership gives us a strong platform to introduce the game to new audiences across Saudi Arabia and the wider GCC. By combining retail, digital and community experiences, we are creating more ways for people to engage with golf and helping build a broader, more sustainable golf ecosystem across the region."

Erica and Stephen Malbon, Co-Founders of Malbon:

"Malbon has always believed in growing the game through innovation, creativity and community, and we’re excited to see Golf Saudi embrace that vision as golf continues to expand across the region."