NEW CLARK CITY, PHILIPPINES — Sports marketing agency IMG and Hann Reserve have expanded their strategic partnership to advance the growth of the 450-hectare integrated golf and lifestyle resort in New Clark City.
Building on a collaboration that began during the resort's pre-opening phase, the expanded relationship aims to support guest experiences, service excellence, and international marketing through IMG's global network spanning golf, travel, and hospitality. Hann Reserve serves as the exclusive development partner of the PGA of America in the Philippines.
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"From the earliest stages of the project, we have worked closely with the Hann Reserve team to help bring their vision to life," said Russell Hannah, Vice President of IMG Golf Course Services. "We are delighted to extend our relationship and support the resort's continued growth through world-class guest experience programmes, strategic marketing support, and access to IMG's extensive global network across golf and luxury travel. Hann Reserve is a truly special project, and we look forward to helping it realise its full potential on the international stage." |
Hann Reserve features three planned 18-hole championship golf courses:
As part of the agreement, Hann Reserve will join the IMG Prestige Network, a portfolio of global golf destinations and clubs. The membership introduces reciprocal guest benefits, shared operational best practices, and preferred access for Hann Reserve members across participating network properties.
Hann Reserve will also use IMG’s media, travel, and marketing networks to increase awareness among international travel partners, golf enthusiasts, and affluent travelers.
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"We believe greatness should not be measured by what we build alone, but by what we create for people to experience," said Dae Sik Han, Chairman and CEO of Hann Resorts. "Hann Reserve brings together golf, nature, hospitality and lifestyle in one destination, and our partnership with IMG will help us take that experience to a global audience. Together, we are shaping an experience that is bold in its ambition, authentic to its setting and built to stand among the world’s finest." |
Located roughly two hours north of Manila and 20 minutes from Clark International Airport, Hann Reserve incorporates hospitality, real estate, leisure, and residential components alongside its golf facilities.
IMG operates as a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), managing media rights, content production, brand partnerships, and events for over 250 sports federations and organizations worldwide.
